ABOUT
Poetic Communications is brought to you by Shannon McClennan-Taylor. I'm an experienced marketing communications specialist living and working in Calgary, Alberta. I've spent more than 14 years working in corporate, non-profit and government sectors delivering a wide range of communications that blend the poetic fluidity of classical writing with the precise, articulate clarity of expert professional communications.
I graduated from the University of Leeds, UK, in 2007 with a Master of Arts in International Journalism after receiving my Bachelor of Arts in English Literature from the University of Calgary in 2005. I've held communications and marketing roles at StellarAlgo, The Boys & Girls Clubs of Calgary (BGCC), MindFuel (Science Alberta Foundation), The Legislative Assembly of Alberta, PricewaterhouseCoopers (PwC), and SMART Technologies.
I'm skilled in planning, executing and managing marketing communications and corporate communications projects; media relations and publicity; social media content development and management; brand strategy and management; go-to-market strategy and product launch; and writing and editing to attract and convert a variety of markets and audiences.
I specialize in publicity and media relations; communications planning; web and advertising copy; blogging; social media content development and management; and writing and editing for a variety of markets and audiences, including corporate, nonprofit, editorial, and more.
If you're looking to grow your audience, refine and spread your message, or promote your upcoming event, contact me to explore what Poetic Communications can do for you.
CLIENTS
TESTIMONIALS
"Shannon has been a valuable member of our team. She approaches her work with professionalism mixed with a personal touch, and puts special care in how she supports the work we do with her efforts. I highly recommend bringing her on your team!"
JASON MEHMEL, ARTISTIC DIRECTOR, SAGE THEATRE
"Shannon has the unique ability of uncovering the narative that best connects with readers. Great communicator, and always such a pleasure to work with."
JASON BEDARD, EXECUTIVE PRODUCER, MAKER FAIRE CALGARY